Eredivisie and DreamHack Sports Games present GG22: Europe’s biggest sports gaming festival at MECC Maastricht

Maastricht, 30 November 2021 - Eredivisie CV, DreamHack Sports Games and MECC Maastricht present GG22 - the Good Game Festival - on Whitsun weekend, 4 and 5 June 2022 at MECC Maastricht. GG22 brings sports and gaming fans together in a dynamic festival environment full of entertainment and sports gaming activities. GG22 will be the biggest sports gaming festival in Europe with the KPN eDivisie Finals as its first confirmed esports competition and more premium sports gaming competitions to be announced in the near future.

GG22 offers sports & gaming fans and enthusiasts the chance to see the best professional esporters compete against each other and to translate their online gaming experience into a physical event packed with activities. Furthermore attendees can show off their skills in their favourite sports games, try out different games, meet their heroes, experience new products and make new friends.

In addition to the KPN eDivisie Finals, GG22 will offer a programme featuring a wide range of major esports competitions such as racing, golf and extreme sports. The programme will also feature live entertainment on stage, an Eredivisie Zone, an Expo Area, the opportunity to participate in a LAN party and attendees can actively take part in gaming and sports in the Active Gaming Zone. GG22 is all about the best esporters competing against each other, fair play and chilling and gaming with your friends. Set against the backdrop of a festival environment, the event offers a variety of world class and grass roots (e)sports and gaming activities aimed at creating an unforgettable experience for visitors of all ages.

The event is made possible by the sports gaming knowledge and experience of DreamHack Sports Games, the multifunctional location MECC Maastricht, the fame and experience of the KPN eDivisie and the offering of celebrated top athletes, influencers and creators.

Roger Lodewick, CEO DreamHack Sports Games says: “Sports gaming is becoming increasingly popular. As DreamHack Sports Games is solely focusing on transforming traditional sports [IPs] into esports, creating and organising an esports and gaming festival specifically designed at sport and sports gaming is a natural step for our company. We want to bring both the sporting world and the sports gaming world together, cross pollinating the massive fan base of the traditional sports with the agile and young demographic of sports gamers. Together with our long term partner Eredivisie and the amazing, newly-renovated MECC Maastricht, we foresee GG DreamHack Sports becoming a benchmark for all sports gaming festivals around the world.”

About DreamHack Sports Games

DreamHack Sports Games (DHSG) is where traditional sports meet esports. As a leading sports games esports company, DHSG organises esports leagues and tournaments together with traditional sports IP-rights holders. It has uniquely mapped the sports gaming community and created high-impact media sports games formats, enabling them to organise over 15 EA SPORTS FIFA seasons worldwide — the world’s largest EA SPORTS FIFA event — as well as the NHL Gaming World Championship™; and golf’s first esport tour, the European eTour, in cooperation with European Tour and Topgolf Entertainment Group. Founded as part of DreamHack, DHSG are global esports and gaming lifestyle festival organisers that combine esports knowledge with a legacy of producing some of the greatest esports events around the globe. Since 2019, DreamHack Sports Games has been an independent company that is part of Modern Times Groups AB, the leading international digital entertainment group, which also owns the esports brands ESL and DreamHack. More information is available at dreamhacksportsgames.com

About Eredivisie CV

The KPN eDivisie is an initiative of the Eredivisie CV in collaboration with the 18 Eredivisie clubs, EA SPORTS™ and DreamHack Sports Games. The KPN eDivisie is part of EA SPORTS FIFA Global Series. Esports players from the eighteen premier league clubs compete within the KPN eDivisie for the championship title in the EA SPORTS FIFA 22 game and €50,000 in prize money. For the Eredivisie and the Eredivisie teams, the KPN eDivisie is an innovative platform designed to reach young people and increase existing fans’ involvement in their team. The KPN eDivisie is made possible in part by DreamHack Sports Games and KPN. For further information: edivisie.nl

About MECC Maastricht

For over 30 years, MECC Maastricht has been the Euregion’s premier trade show, event and conference location. MECC Maastricht literally and figuratively goes ‘beyond boundaries’ to ensure its customers’ success and the ultimate experience for visitors. MECC’s team of professionals is always pushing the boundaries to exceed expectations. In combination with the venue’s central location in Europe, and with Belgium and Germany only a stone’s throw away, MECC Maastricht offers unique, cross-border possibilities.

GG22 will be held on 4 and 5 June 2022 at MECC Maastricht.

The cooperation between DreamHack Sports Games, MECC Maastricht and Eredivisie CV is a guarantee for a top-class sports gaming experience, supported by both Eredivisie CV and KPN eDivisie. GG22 will be the place for the sports and gaming community to meet and where the gaming lifestyle comes to life. Ticket sales start in January 2022 via ggdreamhacksports.com

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